Visa has enhanced policies for sellers who offer free trials or other introductory promotions as part of their subscription service for physical or digital goods, in which pricing changes from the initial trial period to the first bill may occur.
Visa’s changes are designed to enhance the customer experience by providing transparent agreement information. Given the increase in online and subscription payments with customers largely conducting purchases at home – there is a greater need for increased transparency for subscription transactions with a free trial offer.
Subscription sellers that utilize free trial promotional offers must document and provide their customer information on the initial engagement of service, as well as all subsequent transactions in a detailed transaction receipt.
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